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How Coca-Cola Won Our Hearts (and Wallets) with “Share a Coke” In the world of advertising, few campaigns have managed to do what Coca-Cola’s “Share a Coke” did—create a genuine emotional connection with consumers, spark a global movement, and sell hundreds of millions of products, all by swapping out a logo for a name. Sounds simple, right? But the strategy …
Why I Chose to Be a Strategic Communication Major If you had asked me a couple years ago what I wanted to do, I would’ve said Film Production without hesitation. I loved the idea of telling stories, creating visuals that move people, and working in a field where creativity fuels everything. But as I progressed in my college journey, something …
How Photographing My Dogs Fuels My Creativity as a Social Media & Marketing Manager Anyone who knows me knows one thing for sure: I love my dogs. Like, really love them. They’ve become my favorite photography subjects—not just because they’re ridiculously cute (though they are), but because capturing their personalities through a lens has become a creative outlet that surprisingly …